WAIKATO-BASED · WORKING ACROSS NZ & AUSTRALIA
Websites, integrations & digital systems that move business forward.
Web Paste designs and develops websites, eCommerce platforms, custom applications and integrations that help organisations work smarter, connect their systems and grow.
Design. Development. Integrations. Ongoing support.
ONE TEAM · END-TO-END
01 / BUILD
Websites & eCommerce
Thoughtful design. Fast, flexible, easy-to-manage platforms.
02 / CONNECT
Apps & integrations
Customer portals, automations and systems that share data.
03 / MAINTAIN
Managed & supported
Practical ongoing support, security and optimisation.
WHAT WE DO
Practical digital solutions. Built around your business.
Sometimes you need a better website. Sometimes you need the website, accounting software, customers and internal systems to work together. We can help with both.
From initial design to complex development and long-term management, we build solutions that fit how you operate — rather than forcing your business into a template.
OUR FOCUS
Design with purpose. Develop for the long term.
A clear scope, sensible technology and the same team available after launch.
OUR CORE CAPABILITIES
What can we build for you?
Four closely connected services, one point of contact. Start with what you need now and build from there.
01 / DESIGN + DEVELOP
Website design & development
Clear, fast and easy-to-manage websites that are designed for your audience and built to support your business. From a straightforward services site to a tailored WordPress experience.
Custom websites · Booking systems · WordPress development
02 / SELL + SCALE
eCommerce & B2B development
Online stores that work for your products, people and processes. We build retail and wholesale experiences, from customer accounts and quoting to inventory, pricing and fulfilment.
WooCommerce · BigCommerce · Retail & wholesale
03 / BUILD WHAT IS MISSING
Custom apps & digital platforms
Purpose-built web applications for the jobs off-the-shelf software cannot quite handle. Think customer portals, operational dashboards, booking platforms and route or workflow management.
Custom web apps · Portals · Data dashboards
04 / MAKE SYSTEMS TALK
Integrations, APIs & automation
Make your existing tools work as one. We connect websites, eCommerce, accounting and business software using APIs and middleware to reduce double-handling and improve data accuracy.
Accredo · Xero · ERP / accounting · API connections
HAVE A TRICKY BRIEF?
If the usual software does not quite fit, we should talk.
We enjoy the projects that need a little problem-solving. Tell us what you are trying to achieve.
ONGOING SERVICES
Built, hosted, managed and supported.
A good website needs attention after launch. Our managed website plans bring the build and ongoing care together, so your site stays secure, up to date and ready for what comes next.
Choose from service websites, resource hubs, online stores, booking sites and website-plus-app solutions. You can update content yourself, while we look after the technical side.
MANAGED WEBSITES
From $89 + GST / month
For a service website. Plan pricing, inclusions and terms vary by website type.
Included in managed plans
✓ Hosting and ongoing maintenance
✓ Website security and updates
✓ Performance and technical support
✓ Ongoing SEO optimisation
✓ Website editor and analytics
MORE WAYS WE CAN HELP
A solid foundation, and the details that make it work.
A great digital experience needs more than code. We can also help shape how your business looks, how customers find you and how your team uses the technology.
05 / CREATE
Branding & creative direction
Build a distinctive identity, from positioning and visual direction to logos, style guides and digital assets.
06 / BE FOUND
SEO & AI search visibility
Search engine optimisation (SEO), answer engine optimisation (AEO), clear content and technical improvements to help customers find and understand your site.
07 / WORK SMARTER
AI & workflow optimisation
Practical AI integrations, automation and training that make the tools your team already uses more useful.
SELECTED WORK
Real projects. Useful outcomes.
A few examples of the websites, connected platforms and business tools we have created.
CUSTOM APP + REPORTING
Common Compost
A connected website and collection platform helping hospitality businesses organise food-waste collections and understand their impact.
Collections · Data · Reporting
ECOMMERCE + INTEGRATION
Cintesi
A custom BigCommerce B2B and retail experience, with middleware connecting product, customer, stock and order data to Accredo.
BigCommerce · B2B · Accredo
BOOKING + OPERATIONS
Raglan RASCALS
An online booking and administration platform supporting enrolments, recurring sessions, payments and day-to-day childcare operations.
Bookings · Payments · Portals
HOW WE WORK
Straightforward from the start.
01
Understand
We listen, review your current setup and make sure the problem is worth solving.
02
Plan
We recommend an approach, set priorities and define a clear scope.
03
Build
We design, develop, test and keep you involved as the work progresses.
04
Keep improving
We support the launch, manage what needs managing and make room for what is next.
COMMON QUESTIONS
A few things you might be wondering.
What services does Web Paste provide?
Web Paste is a Waikato-based web development agency. We design websites and eCommerce stores, build custom web applications, connect business systems through APIs and middleware, and offer managed hosting, support, branding and SEO.
Can you connect our website with accounting or business software?
Yes. We build integrations between websites, online stores and systems such as Accredo, Xero and other ERP or business applications. The aim is to keep information in sync and reduce manual admin.
Can we use Web Paste for a one-off project or ongoing service?
Both. We take on scoped website and application projects, and offer ongoing managed website plans with hosting, maintenance, security, technical support and SEO optimisation. We will recommend the model that fits your needs.
Which website and eCommerce platforms do you work with?
We regularly develop on WordPress and WooCommerce, and build complex retail and B2B experiences with BigCommerce. For specialised requirements, we can also create custom applications and middleware.
How do you approach SEO and AI search optimisation?
We focus on technical foundations, useful content, clear headings, crawlable pages and sensible internal linking. These improve how search engines understand the website and help make information easier for AI-powered discovery tools to interpret. Rankings or AI mentions cannot be guaranteed.
Do you work outside Waikato?
Yes. Our team is based in Raglan, Waikato, and we work with businesses and organisations throughout New Zealand and Australia.
LET’S GET SOMETHING MOVING
Have a project in mind? Let’s work out what makes sense.
Whether it is a complete rebuild, a tricky integration or a few hours of development support, tell us what you need. We are happy to start with a conversation.
