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Branding Identity

We work with businesses towards impactful design solutions. Whether you’re a startup or an established brand looking to rebrand or expand your brand, our team is dedicated to turning your vision into a reality.

Creative solutions for building rock solid brands

Building Brands people can trust

Why should you use a recognised branding agency? The first interaction a person has with a brand is likely to be a visual one. A strong company identity is the foundation of public awareness and is achieved through succinct branding.

Get in touch about our branding and creative direction services today.

Vision and Strategy

Developing a clear vision and strategic direction for creative projects that align with the brand’s objectives and target audience.

Concept Development

Generating innovative ideas and concepts that communicate the brand message effectively and resonate with the audience.

Visual Identity

Establishing and maintaining a cohesive visual identity across all brand touchpoints, including logo design, color schemes, typography, and imagery.

Brand Storytelling

Crafting compelling narratives and storytelling elements that evoke emotion, engage the audience, and reinforce the brand’s values and personality.

Art Direction

Directing the overall aesthetic and visual style of creative projects, including photography, videography, graphic design, and other visual elements.


Collaborating with various stakeholders, including designers, copywriters, photographers, and clients, to bring creative concepts to fruition while ensuring alignment with project goals and brand guidelines.

Brand Identity and logo design

Startup or rebranding

Brand Identity

Creating beautiful, trustworthy branding with the necessary assets to ensure consistency across media.

The process is easy!

Creating Recognisable brand identities


Brand Strategy and Research

Defining your brand’s purpose, values, target audience, and positioning in the market. Conduct market research to understand your competitors, industry trends, and audience preferences. This step lays the foundation for creating a brand identity that resonates with your target audience and sets you apart from competitors.


Visual Identity Development

Develop a cohesive visual identity that reflects your brand’s personality and resonates with your target audience. This includes designing a logo, selecting color palettes, choosing typography, and creating visual elements that represent your brand consistently across all channels.


Brand Implementation and Consistency

Ensure consistency in brand identity implementation across all touchpoints, including your website, social media, marketing materials, packaging, and customer interactions. Consistency builds brand recognition and trust among your audience, reinforcing your brand’s identity and values at every touchpoint.

Building Lasting Partnerships

We're proud to create visual identities for brands you trust

Great branding and comitment to consistency. 

Wild Coast Collective
Wild Coast Collective
Love my new logo and design concepts. They have also been so helpful with marketing and running ads. They are awesome and so grateful to have them apart of my team.
Shayne Way
Shayne Way
Web paste was a great company to work with, my website has just been completed and it looks awesome, Thomas did everything I asked for gave some great suggestions on areas I was not sure about. Communication was easy and efficient, I will use them for any future needs and would highly recommend to others.
Nenya Chapman
Nenya Chapman
We here at Team Xtreme are so stoked with our new website and the epic collaboration it's been with Webpaste. They've been a dream to work with and we are loving all the positive messages from feedback from our community. Happiness!
James Cutfield
James Cutfield
These guys were fantastic! Great design work nailed on the first brief and really efficient with communication and follow up. I would highly recommend them.
Ella Dickson
Ella Dickson
Thomas Dozell
Thomas Dozell
I approached Tom to design a new logo for my building company, he had awesome ideas, made whole process really easy and communication was great throughout. Really happy with the final product. Would highly recommend.
Pete Stanton
Pete Stanton
Great team, they had a solution to every problem I was having with an outdated website. Would recommend them for their design work, marketing and web development.
Tyler Hale
Tyler Hale
We approached Tom at Web Paste to help us out with our advertising for our new building business as we were lacking on fresh ideas. After giving him a small scope on what we were after he nailed it in the first concept and we’re stoked with our new logo. He was very easy to deal with and had a quick, professional response. Highly recommend. Tyler
Simone Kerr
Simone Kerr
Simone at Web Paste built the website for my boutique PR Firm. She was responsive, delivered on time and exceeded expectations . Web Paste are a pleasure to work with and I wholeheartedly recommend them.
Blake Raven
Blake Raven
Simone from WebPaste was an absolute star. I had started a small business and had a web page built, but wasn’t seeing any bookings come in. Simone spent less than a day on it and literally the next day I had my first booking. Ever since then she has looked after my marketing and I have never looked back.

You ask, we answer

Looking for answers or advice? We cover some common branding and creative direction questions here. If you need further help, don’t hesitate to reach out to the team.

Our branding services typically include brand strategy development, logo design, visual identity design (including colour palettes, typography, and imagery), brand messaging, brand positioning, brand guidelines creation, and brand implementation across various touchpoints. We provide comprehensive solutions to help clients establish and build their brands effectively.

We begin by conducting thorough research and analysis to understand your business, target audience, market landscape, and competitive positioning. From there, we collaborate closely with you to develop a strategic branding plan that aligns with your goals and resonates with your audience. Our process emphasises creativity, authenticity, and storytelling to create compelling brand identities.

Yes, we specialise in both new brand development and rebranding projects. Whether you’re launching a new brand or looking to refresh your existing brand identity, our team has the expertise and experience to guide you through the process and create impactful branding solutions that set you apart in the market.

The timeline for branding projects can vary depending on factors such as the complexity of the project, the scope of work, and client feedback and revisions. We work collaboratively with our clients to establish realistic timelines and milestones, ensuring that we meet deadlines while maintaining the quality and integrity of the work.

We begin by gaining a deep understanding of your company’s values, mission, and unique selling propositions. We then conduct research to identify your target audience’s preferences and behaviours,. With this information, we develop a branding strategy and visual identity that authentically represents your brand and connects with your audience on an emotional level.

Let's talk about brand image

Get in touch with Web Paste to talk about how we can help with your brand image and the creative direction of your brand. 

Free Quote

Please fill out the quote form below with your project details and we will be in touch within the next two working days.