Brand Identity
We work with businesses towards impactful design solutions. Whether you're a startup or an established brand looking to rebrand or expand your brand, our team is dedicated to turning your vision into a reality.
Building Brands people can trust
Why should you use a recognised branding agency? The first interaction a person has with a brand is likely to be a visual one. A strong company identity is the foundation of public awareness and is achieved through succinct branding.
Get in touch about our branding and creative direction services today.
Vision and Strategy
Developing a clear vision and strategic direction for creative projects that align with the brand's objectives and target audience.
Concept Development
Generating innovative ideas and concepts that communicate the brand message effectively and resonate with the audience.
Visual Identity
Establishing and maintaining a cohesive visual identity across all brand touchpoints, including logo design, color schemes, typography, and imagery.
Brand Storytelling
Crafting compelling narratives and storytelling elements that evoke emotion, engage the audience, and reinforce the brand's values and personality.
Art Direction
Directing the overall aesthetic and visual style of creative projects, including photography, videography, graphic design, and other visual elements.
Collaboration
Collaborating with various stakeholders, including designers, copywriters, photographers, and clients, to bring creative concepts to fruition while ensuring alignment with project goals and brand guidelines.
Startup or rebranding
Brand Identity
Creating beautiful, trustworthy branding with the necessary assets to ensure consistency across media.
- Logos
- Supporting Visual Elements
- Style Guides
- Brand Assets (digital & Print)
- Rolling Out Branding
The process is easy!
Creating Recognisable brand identities
Brand Strategy and Research
Defining your brand's purpose, values, target audience, and positioning in the market. Conduct market research to understand your competitors, industry trends, and audience preferences. This step lays the foundation for creating a brand identity that resonates with your target audience and sets you apart from competitors.
Visual Identity Development
Develop a cohesive visual identity that reflects your brand's personality and resonates with your target audience. This includes designing a logo, selecting color palettes, choosing typography, and creating visual elements that represent your brand consistently across all channels.
Brand Implementation and Consistency
Ensure consistency in brand identity implementation across all touchpoints, including your website, social media, marketing materials, packaging, and customer interactions. Consistency builds brand recognition and trust among your audience, reinforcing your brand's identity and values at every touchpoint.
We're proud to create visual identities for brands you trust
Great branding and comitment to consistency.
You ask, we answer
Looking for answers or advice? We cover some common branding and creative direction questions here. If you need further help, don't hesitate to reach out to the team.
What services do you offer as part of your branding service
Our branding services typically include brand strategy development, logo design, visual identity design (including colour palettes, typography, and imagery), brand messaging, brand positioning, brand guidelines creation, and brand implementation across various touchpoints. We provide comprehensive solutions to help clients establish and build their brands effectively.
How do you approach the branding process?
We begin by conducting thorough research and analysis to understand your business, target audience, market landscape, and competitive positioning. From there, we collaborate closely with you to develop a strategic branding plan that aligns with your goals and resonates with your audience. Our process emphasises creativity, authenticity, and storytelling to create compelling brand identities.
Can you help with both new brand development and rebranding projects?
Yes, we specialise in both new brand development and rebranding projects. Whether you're launching a new brand or looking to refresh your existing brand identity, our team has the expertise and experience to guide you through the process and create impactful branding solutions that set you apart in the market.
How long does the branding process take?
The timeline for branding projects can vary depending on factors such as the complexity of the project, the scope of work, and client feedback and revisions. We work collaboratively with our clients to establish realistic timelines and milestones, ensuring that we meet deadlines while maintaining the quality and integrity of the work.
How do you ensure that the branding reflects my company's values and resonates with my target audience?
We begin by gaining a deep understanding of your company's values, mission, and unique selling propositions. We then conduct research to identify your target audience's preferences and behaviours,. With this information, we develop a branding strategy and visual identity that authentically represents your brand and connects with your audience on an emotional level.
Let's talk about brand image
Get in touch with Web Paste to talk about how we can help with your brand image and the creative direction of your brand.
Real projects for real businesses
Websites, stores and booking systems we’ve designed, built and continue to look after.
Cintesi
A custom BigCommerce store for wholesale and retail buyers, with products, customers and orders flowing to and from Accredo.
View case study
Raglan Holiday Park Papahua
A friendly, mobile-first site the park manages itself, built around a clear path to book while Newbook handles reservations.
View case study
Green Wave Raglan
Lessons, vouchers and gear hire booked online, with tide-based scheduling and staff tools that work from a phone.
View case studyFree Quote
Please fill out the quote form below with your project details and we will be in touch within the next two working days.
Brand Identity
We work with businesses towards impactful design solutions. Whether you’re a startup or an established brand looking to rebrand or expand your brand, our team is dedicated to turning your vision into a reality.
Creative solutions for building rock solid brands
Building Brands people can trust
Vision and Strategy
Developing a clear vision and strategic direction for creative projects that align with the brand’s objectives and target audience.
Concept Development
Generating innovative ideas and concepts that communicate the brand message effectively and resonate with the audience.
Visual Identity
Establishing and maintaining a cohesive visual identity across all brand touchpoints, including logo design, color schemes, typography, and imagery.
Brand Storytelling
Crafting compelling narratives and storytelling elements that evoke emotion, engage the audience, and reinforce the brand’s values and personality.
Art Direction
Directing the overall aesthetic and visual style of creative projects, including photography, videography, graphic design, and other visual elements.
Collaboration
Collaborating with various stakeholders, including designers, copywriters, photographers, and clients, to bring creative concepts to fruition while ensuring alignment with project goals and brand guidelines.
The process is easy!
Creating Recognisable brand identities
1
Brand Strategy and Research
Defining your brand’s purpose, values, target audience, and positioning in the market. Conduct market research to understand your competitors, industry trends, and audience preferences. This step lays the foundation for creating a brand identity that resonates with your target audience and sets you apart from competitors.
2
Visual Identity Development
Develop a cohesive visual identity that reflects your brand’s personality and resonates with your target audience. This includes designing a logo, selecting color palettes, choosing typography, and creating visual elements that represent your brand consistently across all channels.
3
Brand Implementation and Consistency
Ensure consistency in brand identity implementation across all touchpoints, including your website, social media, marketing materials, packaging, and customer interactions. Consistency builds brand recognition and trust among your audience, reinforcing your brand’s identity and values at every touchpoint.
Building Lasting Partnerships
We're proud to create visual identities for brands you trust
Great branding and comitment to consistency.
You ask, we answer
Looking for answers or advice? We cover some common branding and creative direction questions here. If you need further help, don’t hesitate to reach out to the team.
Our branding services typically include brand strategy development, logo design, visual identity design (including colour palettes, typography, and imagery), brand messaging, brand positioning, brand guidelines creation, and brand implementation across various touchpoints. We provide comprehensive solutions to help clients establish and build their brands effectively.
We begin by conducting thorough research and analysis to understand your business, target audience, market landscape, and competitive positioning. From there, we collaborate closely with you to develop a strategic branding plan that aligns with your goals and resonates with your audience. Our process emphasises creativity, authenticity, and storytelling to create compelling brand identities.
Yes, we specialise in both new brand development and rebranding projects. Whether you’re launching a new brand or looking to refresh your existing brand identity, our team has the expertise and experience to guide you through the process and create impactful branding solutions that set you apart in the market.
The timeline for branding projects can vary depending on factors such as the complexity of the project, the scope of work, and client feedback and revisions. We work collaboratively with our clients to establish realistic timelines and milestones, ensuring that we meet deadlines while maintaining the quality and integrity of the work.
We begin by gaining a deep understanding of your company’s values, mission, and unique selling propositions. We then conduct research to identify your target audience’s preferences and behaviours,. With this information, we develop a branding strategy and visual identity that authentically represents your brand and connects with your audience on an emotional level.
Let's talk about brand image
Get in touch with Web Paste to talk about how we can help with your brand image and the creative direction of your brand.
