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Digital Capabilities : Search Engine Optimisation

Search Engine Optimisation

With a focus on transparency, communication, and delivering measurable results, our SEO packages drive organic traffic through continued improvement of Search Engine Ranking using industry-standard approaches and strategic planning.

Have your business shown at the top of search results

Drive and sustain more conversions

Through in-depth keyword research, technical optimisation to enhance site structure and performance, content creation and optimisation tailored to target keywords and audience intent, and strategic link building to increase domain authority Web Paste achieves their clients business goals through search engine optimisation. Get in touch about our SEO packages today.

Keyword Research

Identifying keywords and phrases that potential customers use when searching for products or services online. By looking at the metrics behind these keywords we can strategically select the correct ones to use when optimising a site.

On-Page Optimisation

Optimising individual web pages to improve their visibility and relevance to search engines. This includes optimising meta tags, headings, content, images, URLs, and internal linking.

Technical SEO

Ensuring that the website’s technical infrastructure is optimised for search engines, including factors such as site speed, mobile-friendliness, crawlability, indexability, structured data markup, and XML sitemaps.

Content Optimisation

Creating high-quality, relevant, and valuable content that satisfies user intent and aligns with target keywords. This includes optimising content for readability, relevance, and search engine crawlability.

Link Building

Acquiring high-quality backlinks from authoritative and relevant websites to improve the website’s authority, credibility, and ranking in search results.

Analytics & Reporting

Monitoring and analyzing website performance to track key metrics such as organic traffic, keyword rankings, click-through rates (CTR), and conversions. This data helps in identifying areas for improvement and measuring the effectiveness of SEO efforts.

Sustained Improvement

Site audits & SEO Planning

Through auditing a website we can identify areas that need improvement and create a plan to start driving quality organic traffic.

Get Started today

Free SEO Audits

1

Free Website Audit

A comprehensive evaluation of a website’s technical, content, and off-page SEO factors to identify strengths, weaknesses, and opportunities for improvement in order to enhance its visibility and performance in search engine results.

2

Keyword Research & Planning

Identifying and analyzing relevant search terms and phrases that potential customers use to search for products or services online, in order to strategically optimise website content and target specific audience queries for improved search engine visibility and organic traffic.

3

Implementation

Strategically incorporating identified relevant search terms and phrases into website content, meta tags, headings, and other optimisation elements to enhance visibility and relevance in search engine results pages (SERPs). Planning ongoing strategies and guidelines for continued search engine visibility.

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Wild Coast Collective
Wild Coast Collective
2024-02-16
Love my new logo and design concepts. They have also been so helpful with marketing and running ads. They are awesome and so grateful to have them apart of my team.
Shayne Way
Shayne Way
2023-06-13
Web paste was a great company to work with, my website has just been completed and it looks awesome, Thomas did everything I asked for gave some great suggestions on areas I was not sure about. Communication was easy and efficient, I will use them for any future needs and would highly recommend to others.
Nenya Chapman
Nenya Chapman
2022-07-20
We here at Team Xtreme are so stoked with our new website and the epic collaboration it's been with Webpaste. They've been a dream to work with and we are loving all the positive messages from feedback from our community. Happiness!
James Cutfield
James Cutfield
2022-04-05
These guys were fantastic! Great design work nailed on the first brief and really efficient with communication and follow up. I would highly recommend them.
Ella Dickson
Ella Dickson
2022-04-02
Thomas Dozell
Thomas Dozell
2022-04-02
I approached Tom to design a new logo for my building company, he had awesome ideas, made whole process really easy and communication was great throughout. Really happy with the final product. Would highly recommend.
Pete Stanton
Pete Stanton
2022-03-31
Great team, they had a solution to every problem I was having with an outdated website. Would recommend them for their design work, marketing and web development.
Tyler Hale
Tyler Hale
2022-03-31
We approached Tom at Web Paste to help us out with our advertising for our new building business as we were lacking on fresh ideas. After giving him a small scope on what we were after he nailed it in the first concept and we’re stoked with our new logo. He was very easy to deal with and had a quick, professional response. Highly recommend. Tyler
Simone Kerr
Simone Kerr
2022-03-31
Simone at Web Paste built the website for my boutique PR Firm. She was responsive, delivered on time and exceeded expectations . Web Paste are a pleasure to work with and I wholeheartedly recommend them.
Blake Raven
Blake Raven
2022-03-28
Simone from WebPaste was an absolute star. I had started a small business and had a web page built, but wasn’t seeing any bookings come in. Simone spent less than a day on it and literally the next day I had my first booking. Ever since then she has looked after my marketing and I have never looked back.

You ask, we answer

Looking for answers or advice? We cover some common SEO questions here. If you need further help, don’t hesitate to reach out to the team.

The timeline for seeing results from SEO efforts can vary depending on factors such as the competitiveness of your industry, the quality of your website and content, the effectiveness of your SEO strategies, and the consistency of implementation. Generally, it can take several months to start seeing significant improvements in rankings and traffic.

Our SEO strategies and tactics include keyword research and optimisation, on-page optimisation (meta tags, headings, content), technical optimisation (site speed, mobile-friendliness, crawlability), content creation and optimisation, link building, local SEO, and more. The specific strategies will depend on your business goals and target audience.

Success in SEO is typically measured through key performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates (CTR), conversion rates, and return on investment (ROI). We provide regular reports and analytics to track progress.

We can’t guarantee specific rankings or results, though we set realistic expectations based on our experience and expertise. Be wary of any SEO provider that promises quick fixes or guarantees top rankings, as this often involves unethical or black hat SEO tactics that can result in penalties from search engines.

Would you like your site to rank better?

If your company could benefit from ranking higher in search engine results, get in touch today for a free Search Engine Optimisation audit. 

Free Quote

Please fill out the quote form below with your project details and we will be in touch within the next two working days.