Accommodation booking website transformation:
Raglan Holiday Park
Raglan Holiday Park
Case Study
Industry: Tourism & Accommodation
Region: Waikato
Focus Area: Raglan township
Client since: 2024
Project Duration: 3 months
Raglan Holiday Park Papahua provides cabins, campsites and facilities on the beach in Raglan. The business needed a modern website that would improve the guest experience, reduce reliance on third-party systems and give the team more control over website content.
We developed a custom accommodation website designed around a clear, mobile-friendly booking journey. The website is independently managed by Raglan Holiday Park while Newbook continues to handle bookings.
Website Redesign & UX
Design
A modern, mobile-friendly site built around user experience. Clear navigation, streamlined booking, and a friendly & fun yet professional look that reflects the experience of the park.
Business Solutions
Solutions & Simplicity
Bringing everything onto a client-owned platform simplified management, removed unnecessary systems, and gave the park full control of its digital presence.
Website Performance & Search Visibility
Performance
A faster, clearer website with search-friendly structure and a more straightforward path to booking or enquiry.
Website Redesign & UX
Design
This is what we did:
Added friendly illustrations → created a warmer, more welcoming vibe that reflects the park’s nature and experience.
Focused messaging on families, groups, and school camps → helped the site speak directly to its main audiences.
Highlighted key selling points → made it easier for visitors to quickly understand why Raglan Holiday Park is unique.
Expanded facilities and activities pages → gave customers more detail to plan their stay, reducing booking hesitation.
Strategically placed CTA buttons → guided users to book or enquire at the right moments, boosting conversions.
Simplified header and menu → improved navigation so visitors could find what they needed faster.
Broke up text into scannable sections with links → made content easier to read and encouraged deeper site exploration.
Added more images → showcased the accommodation, facilities, and location, building trust and excitement.
Made the site mobile-friendly → ensured a smooth booking journey on any device, improving usability and capturing more mobile traffic.
Solutions & Simplicity
We moved the website off Newbook’s hosted platform, allowing the park to keep using Newbook for bookings while managing the site independently.
We removed reliance on a third-party HQ system, simplifying how information is updated and eliminating unnecessary complexity.
We centralised everything into a client-owned space, giving the business full control of its SEO, digital marketing, and website without restrictions.
Performance
We improved site speed to support a smoother browsing experience on desktop and mobile.
We applied search-friendly website structure and content practices to support the park’s visibility in search.
We brought website content into a client-managed platform while retaining Newbook for bookings, reducing unnecessary platform dependencies.
We redesigned the layout and navigation so visitors can find accommodation, facilities and booking information more easily.
We improved the user experience with a cleaner design, clearer structure and visuals that reflect the park.
Need a website or booking system that fits your business?
If your current website, booking platform or connected systems are no longer fitting the way your business works, get in touch. We can help assess the options and plan a practical next step.
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