Brand, website + content structure
Raglan Naturally Community Trust
A clear digital home for decades of community-led mahi, built around the Trust’s three pou and a growing library of projects, stories and resources.
Web Paste assisted Raglan Naturally Community Trust to create a new website and branding (raglannaturally.co.nz). Thomas & Fabian were outstanding to work with – they listened carefully to our vision in order to create a final website and branding (across all devices) which was unique, engaging, warm and informative. This was a challenging project, with a huge amount of content to organise and make accessible. As such, we often needed to work closely with Thomas to test things out to see what would work best. Thomas was always approachable, adaptable and ever-cheerful with our many ideas! He also offered clear technical advice and expertise, particularly around functionality which ensured the best possible outcome for our site users. Thomas also worked with us to make the website as easy as possible for us to continue to update and keep relevant.
We have had very positive feedback on our new website from across the spectrum of users. Some have told us they are jealous! The new website has also proved invaluable organisationally as it acts as a tool by which all key messaging, information and successes are at our fingertips – now able to be so easily accessed and shared.
We unreservedly recommend Thomas & the team at WebPaste. We are so fortunate to have such a great team on our doorstep here in Whaingaroa Raglan!
Community trust
A central place for a Trust that has worked within the community since the 1990s.
50+ posts
A growing archive of stories, updates and community knowledge.
28+ projects
In-depth project pages with room for context, history and outcomes.
Ongoing support
Auckland-based hosting, maintenance, backups, security and support.
Overview
A richer way to tell a long community story
Raglan Naturally Community Trust had a large body of work, history and community relationships, but no single place that made the richness of that mahi easy to explore. The brand and website needed to bring that depth together without overwhelming visitors.
The Trust already had a strong concept: grounding the work around three pou – Kotahitanga, Kaitiakitanga and Manaakitanga. That idea became the foundation for the logo, visual identity and website experience.
Brand Foundation
A visual identity built around the three pou
We worked with the Trust on brand concepts, logo direction, presentation updates, supporting assets and guidelines. The identity needed to feel connected, human, grounded and able to evolve with the community.
Manaakitanga
Care, hospitality, respect and welcoming spaces.
Kotahitanga
Collaboration, collective strength and shared action.
Kaitiakitanga
Guardianship, stewardship and care for place and future generations.
Guidelines
Logo use, colours, typography, templates and supporting assets.
Website
Structure first, technology quietly underneath
The website brings a large and growing body of information into a clearer, more accessible structure. It helps the Trust share its stories, organise its work and continue adding content over time without losing consistency or clarity.
Project library
28+ in-depth projects with consistent layouts and clear discovery paths.
News archive
50+ articles and updates connected to the wider content structure.
Specific CTAs
Clear actions for enquiries, partnerships, projects, newsletters and the collaborators portal.
In-house publishing
The Trust can keep adding content while retaining clean layouts and brand consistency.
Brand system
Assets that carry the identity beyond the website
The identity work gave the Trust a broader visual system, including logo variations, colours, typography, social media templates, supporting icons and guidance for consistent use.
Collaborators + support
More than a public website
The project also included a collaborators portal and an ongoing support setup so the Trust can continue building the content library with confidence.
A large and meaningful body of community work: 50+ posts, 28+ in-depth projects, stories, updates, supporters, resources and pathways for people wanting to connect.
The public content is organised through the three pou – Kotahitanga, Kaitiakitanga and Manaakitanga – as well as a past, present and future lens for projects and stories.
Reusable layouts, clear content types and organised categories help the Trust add new pages, posts and projects while retaining the same clean visual system.
The portal gives collaborators a private place to work on documents, manage users, set sharing permissions and keep project material connected.
We host the site on Auckland-based servers and provide maintenance, security, backups and support so the team can focus on content and community work.
Website
A central home for community-led work
The result is a clearer, more consistent and more useful digital presence. It gives the Trust a place to communicate the depth of its history, share current work, invite collaboration and keep growing its content in-house.
Clearer storytelling
Decades of work organised into one accessible place.
Stronger brand presence
A visual identity grounded in the three pou.
Flexible publishing
New projects and posts can be added without losing consistency.
Reliable foundation
Hosting, maintenance, security, backups and support continue beyond launch.
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