Google Ads

Does advertising on Google Ads really work? Does it drive traffic to your site, and, most importantly, does it lead to sales? And what exactly is Google Ads?

Google Ads & Reporting by Web paste
A strategic approach to ad management

Forecasting and delivering results

Whether you want to showcase your products, services, attract more traffic to your site, outshine your competitors in search results, or simply convert, Search Engine Advertising (SEA) is essential to incorporate into your strategy. Boost your visibility on search engines today!

Google Search

Google processes several billion search queries every day. Your potential customers are already searching for your products or services.

Google Shopping

Google Shopping ads are perfect for increasing the visibility of your products and boosting your acquisition and conversion rates.

Google Display

The Google Display Network allows you to reach the majority of internet users on millions of websites, news pages, blogs, and Google sites.

YouTube

YouTube boasts an unmatched audience of over 2 billion users connected each month, with 1 billion hours watched every day!

Performance MAX

With Google Performance Max, you can achieve your goals across all Google channels while optimising the costs of your digital campaigns.

App Campaign

Increase the download rate of your app and retain your customers through a successful mobile strategy.

Google Ads Support and Management

monthly Packages

Google Ad Campaign Management

Working with businesses to create strategic solutions to drive and improve tracked results.

How to Start Running Ads

The process is easy!

Research

During an initial meeting, we discuss your needs, goals, current strategies in place, and your overall strategy. We identify all growth opportunities as well as the priority marketing actions for your business.

Testing

We then test all identified acquisition channels along with various variations of persuasive and engaging landing pages.

Stabilisation

Through this iterative improvement process, we obtain reliable data to quickly experiment and then consolidate your campaigns.

4

Growth

The final phase involves adjusting campaigns to increase investments in those that prove to be the most profitable. Every month, we define the best strategy to adopt based on your needs, goals, and business model.

5

Keeping you in the loop

Keeping you informed about implemented actions, obtained results, and areas for improvement is essential. We regularly exchange with you and offer a monthly update where key performance indicators (KPIs) are presented.

Team planning a website project around a meeting table
Our happy customers

We Are Proud to Work With

Trust is built through accurate forecasting. 

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Hartys Fishing and Hardware - Accounts profile picture
Hartys Fishing and Hardware - Accounts
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Cant recommend Thomas from Webpaste highly enough! I have used his services previously for another project so didn't hesitate to reach out again. He's super patient, so easy to communicate with and always takes the time to explain things clearly. Nothing ever feels like too much trouble , and his support makes the whole process so much easier. Thanks for all your amazing work Thomas, we really appreciate it and wouldn't hesitate to recommend you!
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Harry Series profile picture
Harry Series
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We have used WebPaste for a while now and have always had a fantastic experience working with them. They are a pleasure to deal with, always approachable, proactive and incredibly easy to work with. Nothing is ever an issue, and they are always willing to go the extra mile to find solutions and make things happen. They take the time to understand our needs and work flexibly to suit our business, which we really appreciate. It's great having a team we can rely on and trust to look after this side of our business. We couldn't recommend WebPaste highly enough!
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Michelle Levy profile picture
Michelle Levy
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WebPaste assisted Raglan Naturally Community Trust to create a new website and branding. The team from Webpaste were outstanding to work with - they listened carefully to our vision in order to create a final website and branding (across all devices) which was unique, engaging, warm and informative. This was a challenging project, with a huge amount of content to organise and make accessible. As such, we often needed to work closely with the team to test things out to see what would work best. They was always approachable, adaptable and ever-cheerful with our many ideas, also offering clear technical advice and expertise, particularly around functionality which ensured the best possible outcome for our site users. Webpaste also worked with us to make the website as easy as possible for us to continue to update and keep relevant. We have had very positive feedback on our new website from across the spectrum of users. Some have told us they are jealous! The new website has also proved invaluable organisationally as it acts as a tool by which all key messaging, information and successes are at our fingertips - now able to be so easily accessed and shared. We unreservedly recommend the team at WebPaste. We are so fortunate to have them on our doorstep here in Whaingaroa Raglan!
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Lizzie Hale profile picture
Lizzie Hale
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We had a great experience working with Thomas at Web Paste to update our website. He was professional, creative and very easy to deal with throughout the whole process. He understood the brief and brought our ideas to life, creating a website that reflects excatly what we were looking for. Communication was - and still is great, the whole process felt seamless from start to finish. We are really happy with the result and would highly recommend Web Paste to anyone looking for a website company!
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GreenWaveRaglan
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We had website made with Tom at Webpaste. Super good communication! Any little adjustments that we need were done right away. Really recommend:) Zennor / Greenwave surf school
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North Land profile picture
North Land
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I couldn’t be more thrilled with the premium real estate website that Thomas and his able team at Web Paste built for me—it’s absolutely outstanding. From the very beginning, their team demonstrated exceptional creativity, technical expertise, and an incredible eye for detail. The site not only looks stunning with its sleek, modern design, but it also performs flawlessly, featuring lightning-fast load times, fully responsive mobile optimization, and a beautifully intuitive user interface. They integrated advanced search functionality, dynamic property listings, CRM connectivity, and SEO-optimised architecture that has already boosted my online presence. The entire process was seamless, professional, and genuinely enjoyable. I am beyond impressed with their service and would wholeheartedly recommend them to anyone wanting a high-end, feature-rich real estate website.
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Jacqueline Anderson profile picture
Jacqueline Anderson
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Thomas and the Webpaste team have been super helpful in developing our website, support with our marketing, SEO, branding, google, meta advertising campaigns and everything in between. Everything is spot on and explained in simple terms to understand all the work happening behind the scenes. Highly recommend!
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Gavin Drinn profile picture
Gavin Drinn
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Thomas and his Team are friendly, professional and highly accomodating. They created both a great looking and highly functional website. I could'nt recommend them enough! Great work! Thanks Team. :)
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Shayne Way profile picture
Shayne Way
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Great service, super helpful with making my website, they have also helped me many times with updates since building my website. Great company highly recommend
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You ask, we answer

Looking for answers or advice? We cover some google ads, google search console and analytics questions here. If you need further help, don’t hesitate to reach out to the team.

What is Search Engine Advertising (SEA)?

Search Engine Advertising (SEA) allows you to place your ads at the top of search results for specific keywords. It is a fast and effective way to increase visibility and attract customers.

Is Google Ads right for me?

Google Ads can be an effective advertising platform for businesses of all sizes and industries, but it’s essential to carefully consider your objectives, target audience, budget, and competitive landscape to determine if it aligns with your overall marketing strategy. If you’re unsure, flick us a message and we’ll help you assess your options.

What is the average CPC on Google?

The price of a Google Ads campaign varies depending on various criteria. It depends on where your ad is displayed, but also on the amount of your bids or the specificity of the keywords, or even the quality of your ads

What budget for a Google Ads campaign?

Determining the budget for a Google Ads campaign depends on various factors, including your advertising goals, industry, competition, and target audience. There’s no one-size-fits-all answer to how much you should spend on Google Ads. It’s essential to continually evaluate and adjust your budget based on your campaign’s performance and objectives.

Take the guess work out of your Google Ads setup.

Begin the path to perfectly optimised budgets and talk to us about a free Google Ad campaign review today.

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Aunty Frank Client Introduction

Let’s build the right digital foundation

If Aunty Frank has referred you to Web Paste, it means there may be an opportunity to strengthen the digital foundations behind your business.

Please fill out the form below and tell us a little about your business, where things are at, and what you’d like help with. We’ll review your details and come back to you with clear, practical advice on the best way forward.

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