Accommodation booking website transformation:
Raglan Holiday Park
Industry: Tourism & Accommodation
Region: Waikato
Focus Area: Raglan township
Client since: 2024
Project Duration: 3 months
Raglan Holiday Park Papahua is a popular accommodation provider offering cabins, campsites, and facilities right on the beach in Raglan. The business needed a modern website that would improve guest experience, reduce reliance on third-party systems, and centralise all digital marketing under one roof.
We developed a custom accommodation booking website that is faster and fully owned by Raglan Holiday Park. The new site centralises bookings, SEO, and marketing in one hub, creating a clean, mobile-friendly booking journey that improves guest experience.
Website Redesign & UX
Design
A modern, mobile-friendly site built around user experience. Clear navigation, streamlined booking, and a friendly & fun yet professional look that reflects the experience of the park.
Business Solutions
Solutions & Simplicity
Bringing everything onto a client-owned platform simplified management, removed unnecessary systems, and gave the park full control of its digital presence.
Digital Marketing
Performance
Faster load times, improved SEO, and stronger results. An online presence that boosts visibility, drives bookings, and enhances guest experience.
Website Redesign & UX
Design
This is what we did:
Added friendly illustrations → created a warmer, more welcoming vibe that reflects the park’s nature and experience.
Focused messaging on families, groups, and school camps → helped the site speak directly to its main audiences.
Highlighted key selling points → made it easier for visitors to quickly understand why Raglan Holiday Park is unique.
Expanded facilities and activities pages → gave customers more detail to plan their stay, reducing booking hesitation.
Strategically placed CTA buttons → guided users to book or enquire at the right moments, boosting conversions.
Simplified header and menu → improved navigation so visitors could find what they needed faster.
Broke up text into scannable sections with links → made content easier to read and encouraged deeper site exploration.
Added more images → showcased the accommodation, facilities, and location, building trust and excitement.
Made the site mobile-friendly → ensured a smooth booking journey on any device, improving usability and capturing more mobile traffic.
Performance
We improved site speed, ensuring pages load quickly and provide a smoother browsing experience for users on both desktop and mobile.
We optimised the website for SEO, helping the park rank higher in search results and attract more direct bookings.
We centralised content and booking functions into one streamlined system, reducing complexity and improving site reliability.
We redesigned the layout and navigation, making it easier for visitors to find key information and book their stay.
We enhanced the overall user experience with a cleaner design, better structure, and engaging visuals, building trust and encouraging conversions.
Planning to change — better business solutions
If your business is looking at an ocean of products that don’t quite seem to fit, get in touch and we can help identify and implement the perfect solution.
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