Wild Coast Collective: Rebrand & Shopify Redesign

A rebrand, custom Shopify redesign and ongoing digital marketing and graphic design for Wild Coast Collective, a Raglan yoga and pilates gear brand.
Digital Services : Brand identity by Web Paste

Wild Coast Collective came to us during a change in ownership and direction, needing consultation, a rebrand and a custom Shopify redesign.

Key points

  • Rebrand and custom Shopify redesign
  • Standard ecommerce brand assets created from scratch
  • Shipping integration, Google services and email templates
  • Ongoing digital marketing and graphic design

The brief

With the business at a stage of reset, Wild Coast Collective needed its brand and online store rebuilt together, plus the everyday assets a growing ecommerce brand relies on.

What we delivered

We delivered the rebrand and a custom Shopify redesign, then created the brand’s standard ecommerce assets from scratch, including:

  • Google services setup and shipping integration.
  • Product mockups and designs.
  • Banners for market stalls.
  • Email marketing templates and functionality.

We have continued working with the team on website functionality improvements, digital marketing and graphic design for products and marketing.

The result

Designing the brand, shop and marketing assets together keeps Wild Coast Collective consistent wherever customers meet it, from the website to packaging and market stalls. The brand later moved to WooCommerce, covered in the related project below.

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