Best free SEO tools for 2023
Nowadays there are several free SEO tools available to us online but at times it can be tricky to know which ones to use. Below we have broken down our favourites and what they offer. These tools are perfect for small businesses that can’t afford a pricy SEO subscription.
Screaming frog
https://www.screamingfrog.co.uk/seo-spider/
Screaming frog is a free SEO tool which allows you to scan and audit a website up to 500 pages free. Here you can look at common content issues such as meta data, image alt tags, image size and optimizations as well as redirects and 404 error.
Google Search Console
https://search.google.com/search-console/about
This is one of the free tools offered by Google which allows you to submit a sitemap and index your website with Google. Here you can identify any errors within your website indexing. These include 404 errors, 301 redirects and more.
Google My Business
https://www.google.com/business/
Many of you will be familiar with this tool. Google My Business is a platform which allows you to list your business on Google maps. It also appears as a business listing at the top of the search results when someone searches for your business name. This platform offers you the ability to present quick contact options for your clients as well links for customers to interact and review your business.
Please note, bad reviews can be detrimental to your business, so make sure you a) don’t offer a bad service and b) encourage your happy customers to review your business. Example: if you have 3 reviews and one is bad your score will be low. If you have 30 reviews and one is bad you will still have a good score overall. This is a powerful tool which is often overlooked by businesses.
Small SEO Tools – Keyword Density Checker
https://smallseotools.com/keywords-suggestions-tool/
So you have your keywords but you want a quick way to make sure you have utilised these correctly in your website content. Here you can scan each page and get a quick understanding of the number of keywords you have used and in what density. This can be an easy way to make quick updates to your metadata and content to reflect your target keywords.
Yoast
If you use WordPress, Yoast is a must. This plugin allows you to easily add meta data and social content and scores each page on a number of SEO factors such as content, links, keywords, metadata and more. This is done in a red, organ and green scoring system and offers suggestions for quick fixes. You can also use Yoast to build your sitemap.
Google Pagespeed Insights
Simply run your url through the checker and you will get a page speed score according to Google. This will score your website on speed out of 100. This tool also offers suggestions and documentation on how to make improvements.
Note: it can be hard to get a good score and you can get marked down based on where you services are based. Also a lot of “drag and drop” web builders have slow speed/ score based on how the files are set up. There is no way to fix this. This is why it is important to build your website for SEO to begin with.
If you would like to talk more about your SEO plan, contact us to talk to our specialist about how we can help you.
