What’s all this talk of GA4?
If you use analytics you would have heard some talk of GA4. As of July 2023 Universal Analytics will no longer track website data. Analytics will be moving to the new and improved GA4 model. This means a new setup and configuration in Analytics must be completed before this date.
GA4 what do you need to know
GA4 offers exciting new features which are designed to help you understand the broader user journey and get more from your website data.
- Uses event-based data instead of session-based making data more relevant to your user
- allows businesses to see unified user journeys across their websites and apps
- It is in line with the new cookieless privacy data model
- It offers an easy-to-use interface for reporting
What needs to be done to make the switch?
Setting up GA4 can be a little painful however Google has tried to make this as easy as possible with their setup wizard. Here is a quick overview of what needs to be done
- Reconnect the GA4 tag to the website to begin tracking
- Re-set up goals and eCommerce tracking across tag manager and analytics
- Test goals and tracking
Are you using analytics to its full potential?
While you are showing some love to your Analytics, it might be a good time to look at how effectively you are using this platform and what more can be done to maximize your setup.
Analytics is arguably the strongest marketing tool when it comes to identifying and converting leads for your business, however getting the best out of this tool can be hard to navigate.
- Identify your conversions and what your business values as a conversion on your website. This can be things like:
- Book Now button clicks
- Contact form submissions
- Login Pages
- Document downloads
- Document upload
- If you are an eCommerce business are you tracking the revenue through analytics? This can help you identify where the spend has come from and gives you robust ROI data. – Example: if you are using Google ads you can see your exact spend vs your exact revenue from this platform.
- Get location and demographic data from your conversions to identify your typical user
If you would like to talk more about migrating to GA4 and your Analytics setup, book a free 15 min consultation to talk to our specialist about how we can help you.
