Fora: SEO Starter Pack

An SEO starter pack for Fora, a plant-based cleaning brand, after a domain change caused a traffic drop, covering SEO platforms, keyword research and on-page updates.
Digital marketing by web paste. Feature Image for Fora.

Fora is a sustainable, plant-based cleaning brand on a mission to reduce single-use plastics in home cleaning.

Key points

  • SEO overhaul after a domain change
  • Setup on the major SEO platforms
  • Keyword research and on-page best practice
  • Search traffic up 710% within four days
SEO starter pack

The brief

Fora changed its domain and saw a major drop in traffic. The website needed a full SEO overhaul to start ranking on Google again.

What we delivered

We set Fora up on the major SEO platforms, carried out keyword research and updated the website to meet SEO best practices.

The results

After only four days, compared with the previous period:

  • Sessions increased by 21%.
  • Search traffic increased by 710%.
  • Direct traffic increased by 86%.
  • Conversions increased by 3.11%.

Related work

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