We helped photographer Cass Takes Pictures improve her online visibility and drive more bookings with a tailored SEO and Google Ads strategy.
Key points
- SEO strategy that reached page one for key industry keywords
- Improved tracking for accurate performance measurement
- Google Ads optimised for micro-conversions
- Dynamic, location-based ads
The brief
A photography website can look great and still struggle to be found. Bookings depend on appearing for the right searches and knowing which marketing actually leads to enquiries.
What we delivered
- Developed a comprehensive SEO strategy, getting the website onto the first page of search results for key industry keywords.
- Improved website tracking to measure performance accurately and let Google Ads optimise for micro-conversions.
- Created dynamic ads that adjust to the user’s geographic location, increasing relevance and engagement.
The result
Cass saw a significant boost in visibility, higher engagement and improved conversion rates, helping her business attract more clients.
