End-to-end Branding, Digital Assets & Website Build for GoRaglan
GoRaglan
Case Study
Industry: Tourism, Community & Local Services
Region: Waikato
Focus Area: Raglan
Client since: 2025
Project Duration: 3 months
GoRaglan is a newly formed organisation created from the merging of WRDMO and Raglan Naturally; built to give the Raglan community, local businesses, and visitors a single, unified place to connect with everything happening in the region.
With a new organisation came the need for a new identity. GoRaglan needed a modern brand and an online hub that felt true to the town. Our role was to help shape a fresh identity and bring clarity to how the organisation presents itself to the public.
We developed a new brand direction, a full suite of digital assets, and a new website that brings GoRaglan’s purpose of connection and community to life.
Branding
The Spirit of Raglan:
Connection & Community
The GoRaglan identity is rooted in the interconnectedness of people, land, water, and story. Inspired by pikorua forms, the tohu reflects connection, growth, and partnership.
Digital Assets
Templates, Tools &
Marketing Materials
A full suite of branded templates, marketing assets, and content tools designed to help the GoRaglan team manage social media and communications internally. From social posts to event graphics and branded elements, everything was built for consistency, ease of use, and long-term content planning.
Web Design
Design, UX &
Functionality
A clean, mobile-friendly website built with improved structure, easier navigation, and stronger SEO. A modern platform that enhances user experience and gives GoRaglan full control of its digital presence.
A Brand Built on Connection, Community & the Spirit of Raglan
Branding
GoRaglan is the simplified, action-oriented identity created for the Whāingaroa Raglan Destination Management Organisation (WRDMO). The original name reflects the kaupapa but is long and difficult to recall, so GoRaglan provides a bold, memorable, and future-focused alternative. The brand expresses the organisation’s role as a connector for visitors, locals, and businesses, and reflects the interconnectedness of people, land, water, and story throughout Raglan.
Brand
GoRaglan is the simplified, action-oriented identity created for the Whāingaroa Raglan Destination Management Organisation (WRDMO). The original name reflects the kaupapa but is long and difficult to recall, so GoRaglan provides a bold, memorable, and future-focused alternative. The brand expresses the organisation’s role as a connector for visitors, locals, and businesses, and reflects the interconnectedness of people, land, water, and story throughout Raglan.
Logo
The GoRaglan logo draws inspiration from pikorua designs, symbolising connection, growth, partnership, movement, and unity. Its flowing, modern form carries a sense of energy and discovery, acting as a visual expression of the name itself “Go Raglan”. The icon is designed to work confidently as a standalone or together with the brand name.
Typography
The brand’s typography pairs Montserrat Black for headings with Playfair Display for subheadings and body text. Montserrat brings contemporary energy and easy readability, while Playfair Display adds warmth, natural sophistication, and a sense of storytelling. Together, they create a modern yet grounded visual identity.
Colour Palette
The colour palette is drawn directly from the Raglan environment. Core tones include Lava Black, Wai Blue, and Sea Mist Off-White, supported by accents such as Warm Clay, Harakeke Green, and Soft Blue. The palette evokes calm, trust, natural beauty, and modern professionalism.
Digital Assets
Templates, Tools & Designs the Team Can Actually Use
To support GoRaglan’s long-term marketing and social media needs, we developed a fully-structured suite of digital assets and internal tools. Rather than just creating visuals, the goal was to give the team everything they needed to manage content, branding, and promotions on their own without relying on external support.
We created a full set of social media templates for posts, stories, event promotions, business spotlights, and community announcements. These were designed to be easy to update while still maintaining a consistent brand look across all platforms.
To support day-to-day marketing planning, we also provided a content plan and guidelines that outlined how to use the assets, what to post, and how to keep messaging aligned with the refreshed visual identity. All files were delivered in a shared Dropbox folder, giving the team immediate and organised access.
A section was also added for performance reporting, including clear visuals and breakdowns of how campaigns and content performed over time. This ensures the team can continue tracking, reviewing, and improving their marketing efforts with confidence.
Web Design & Development
Clean, Modern & Easy to Navigate
The goal was to create a modern, intuitive website that introduced the new organisation clearly to the public while showcasing Raglan’s people, places, and shared identity. Using the refreshed branding, colour palette, and typography system, the site brings the new GoRaglan identity to life in a way that feels cohesive and recognisably local.
To support everyday visitors, the structure was rebuilt around simple navigation, clear categories, and easy movement between community information, activities, local businesses, and events. Pages were designed with spacious layouts and strong visual hierarchy so content is easy to browse, whether someone is exploring on desktop or mobile. The branding flows throughout the site from colour accents to type pairings; creating a consistent and polished experience.
Imagery plays a major role, adding warmth and authenticity while strengthening the connection to Raglan’s environment. Behind the scenes, the site includes improved on-page SEO foundations, better content structure, and mobile-first performance to support long-term growth and public awareness.
The final result is a clean, easy-to-use website that establishes GoRaglan’s presence and provides a welcoming central hub for the community.
Planning to change — better business solutions
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