Raglan Boat Charters asked us to optimise its Google Ads campaigns for boat charters and other tourism services.
Key points
- Return on ad spend improved from 250% to a peak of 15,700%
- An average of $75 in value for every $1 spent
- Time spent maintaining ads reduced by 50%
- Better targeting and more relevant ads
The brief
Tourism bookings are time-sensitive and competitive, so ads need to reach people who are ready to book and show clearly what the budget returns. The focus was conversion tracking, targeting and campaign management.
What we delivered
We improved conversion tracking, refined ad targeting and tightened campaign management to deliver a more efficient return on investment.
The results
- Return on ad spend improved by 6,200%, from 250% at the start to a peak of 15,700%.
- The campaigns delivered an average of $75 in value for every $1 spent.
- Time spent maintaining ads dropped by 50%, freeing time for strategy.
- Ad performance improved through better targeting and more relevant ads.
