Aspect Interiors supplies and installs made-to-measure curtains, blinds and shutters across the Waikato. We created their brand and built a high-visibility, SEO-focused trade website designed to be found in every town they service.
Key points
- New brand identity: logo, colour palette and typography
- Service area pages for Hamilton, Cambridge, Te Awamutu, Raglan, Morrinsville, Matamata and Ngāruawāhia
- A dedicated, search-friendly page for every product
- Pricing tools that turn visits into quotes and bookings
A brand built for a local trade
Aspect Interiors works in people’s homes without a showroom, so the brand has to earn trust before anyone picks up the phone. We designed an identity that feels calm, considered and premium, without looking expensive.
The mark’s clean, curved lines carry through the website as a background graphic. A soft sage and warm bronze palette sits naturally alongside the homes Aspect works in, and Instrument Sans keeps everything clean and easy to read, from headings to price tables.
Built to be found across the Waikato
For a trade business, visibility is everything. Most customers start with a search like “curtains and blinds Hamilton” or “roller blinds Cambridge”, so we built the site around how people actually search.
Every service area has its own page, written specifically for that town and its suburbs. Every product has its own page too. Each one has a single clear main heading, descriptive titles and meta descriptions, and plain-language content that Google and AI tools such as ChatGPT and Google’s AI Overviews can easily understand and recommend.
What we built
1
Brand identity
Logo, colour palette, typography and graphic elements, applied consistently across the website and ready for vehicles, quotes and social media.
2
Service area pages
Local landing pages for each town Aspect services, so the business shows up where its customers are searching.
3
Product pages
Curtains, roller, Roman, venetian, vertical and cellular blinds, and shutters each have their own page, each one a chance to rank.
4
Pricing that converts
A price guide, a free online quote tool and a Beat My Quote button in the main menu turn search traffic into enquiries.
5
Projects and news
Real Waikato homes, including the 2026 Waikato Supreme House of the Year in Rangitahi, Raglan, add fresh local content and proof of quality.
6
Technical SEO
Clean page structure, fast-loading Elementor pages, descriptive titles and meta descriptions, and FAQs written for AI search.
Why visibility first: A beautiful trade website that nobody finds doesn’t book jobs. Building the brand and the SEO structure together meant Aspect Interiors launched looking the part and set up to be found.
Frequently asked questions
What did Web Paste do for Aspect Interiors?
We created the Aspect Interiors brand, including the logo, colour palette and typography, and designed and built an SEO-focused trade website on WordPress and Elementor.
Why build a page for each town?
People search for curtains and blinds in their own town, such as “curtains and blinds Hamilton”. A dedicated, well-written page for each service area gives Google and AI search tools a clear match for those searches.
Which areas do the service area pages cover?
Hamilton, Cambridge, Te Awamutu, Raglan, Morrinsville, Matamata, Ngāruawāhia and the wider Waikato.
What is a trade website?
A website for a trade or service business that works in customers’ homes. Its job is to be found locally, build trust quickly and turn visitors into booked consultations and quotes.
Is your trade business easy to find?
If you work across several towns but only show up in search for one, you’re missing work. We build brands and trade websites that look the part and get found where your customers are looking.
